Mercedes-Benz USA has posted some of its sales numbers ahead of its full Q4 report and 2023 sales breakdown, which are encouraging overall, especially in the growing segment of BEVs, which saw nearly 250% year-over-year growth. German automaker Mercedes-Benz remains one of the leaders amongst its legacy OEM competitors in electrification. The automaker has invested big bucks in eventually electrifying its entire global lineup while still delivering the luxury and performance that customers expect.
We have seen the German automaker make enormous strides around the world, including in the United States, where its electric SUVs are currently being built. To support its growing arsenal of all-electric luxury vehicles, we have also seen Mercedes begin rolling out its own network of luxe charging stations, beginning at its US headquarters near Atlanta before expanding to additional territories in Europe and China.
Mercedes-Benz USA anticipates continued sales growth in 2023, despite the fact that the rest of its products remain stable.
Mercedes-Benz 2023 sales show encouraging EV growth
According to a post from Mercedes-Benz USA this morning, its overall sales for Q4 2023 were 90,014 vehicles, up 2% from Q2 2022. That total includes 17,701 units from Mercedes-Benz Vans; the rest were passenger cars. For the entire year of 2023, Mercedes-Benz USA is reporting 351,746 vehicles sold, up 0.2% from the previous year. Top-end and Can sales are up year over year, while Mercedes' core vehicles are down 4%.
For example, Mercedes-Benz USA sold 8,989 EQS SUVs in 2023, up 216% from the previous year and leading the automaker's top-tier segment in growth. Mercedes also reports that EQE Sedan sales reached 1,195 units in the US in Q4 2023, up 211% from Q4 2022. Overall, Mercedes-Benz USA sold 43,202 EVs in 2023, representing 248% year-over-year sales growth. EVs also represented 15% of all passenger vehicle sales in
Our 2023 sales results demonstrate another year of strong brand and volume growth for Mercedes-Benz USA. In partnership with the best dealer network in the country, we delivered on our future-forward strategy to significantly grow Top-End Vehicle (TEV) and Electric Vehicle (EV) sales—with EVs comprising 15% of total passenger car sales, and TEV and EVs accounting for nearly half of total sales for the year. We have and will continue to focus relentlessly on transforming both the digital and physical experience for our customers, whether revitalizing stores with our dealer partners or building world-class digital tools that underpin our award-winning product portfolio. And with the all-new E-Class, CLE, AMG GT, G-Class with Electric Technology, eSprinter and more arriving at dealerships in the months ahead, 2024 is poised for even greater success.
It will be interesting to observe how Mercedes USA's sales compare to the rest of the German auto group's sales, as well as how this growth will appear this time next year, especially when numerous other manufacturers scale down their electrification strategies.
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